These eSports teams are sponsored by casinos

E-sports is one of the fastest growing sports today, and its popularity has brought with it a large number of sponsors. Online casinos in particular have found e-sports a potential partner.

Casinos see eSports as an opportunity to reach younger, digitally savvy target groups who are used to the online world and digital games. Online casino sponsorship is not limited to supporting teams and players; they can also be involved in organising tournaments, providing live streams and even creating gaming events.

The collaboration between casinos and e-sports gives both sides more visibility and new customers, making it a fruitful alliance in the digital age.

Gambling online is really big business and that's why everyone wants to benefit from it in some way. We will go through 5 of the biggest sponsorship deals that casinos as well as e-sports have made.

These teams receive sponsorship money from casinos

Below we have listed the 5 biggest e-sports organisations that have signed a partnership agreement with casinos or betting companies.

NAVI and GG.BET

NAVI, also known as Natus Vincere, is a Ukrainian e-sports team, particularly known for its successful Counter-Strike: Global Offensive (CS:GO) team.

Over time, NAVI has risen to the top of the CS:GO scene, winning several globally recognised tournaments. NAVI's success on the playing field has made it one of the biggest names in eSports, with a large and dedicated fan base.

GG.BET, on the other hand, is a well-known casino site that specialises specifically in betting on e-sports. GG.BET offers its users the opportunity to bet on a wide variety of eSports events and tournaments. The site has built a reputation as one of the leading eSports betting platforms.

The cooperation between NAVI and GG.BET has deepened the position of both players in the e-sport world. One of the most visible signs of this cooperation is the GG.BET logo on NAVI players' jerseys.

When NAVI competes in major tournaments, the GG.BET brand is prominently displayed, giving it huge visibility worldwide. This branding strategy has proven effective for both NAVI and GG.BET.

Rumour has it that the deal is worth an estimated $10 million over three years.

FaZe Clan & DraftKings

FaZe Clan is one of the world's best-known e-sports organisations with its roots in the United States. The organisation competes in a variety of games including CS:GO, Call of Duty and Fortnite. FaZe Clan is not only an e-sports team, but also a cultural phenomenon with a huge social media following, particularly known for its dynamic content and the connection it creates with its fans.

DraftKings, on the other hand, is one of the leading digital sports betting and gaming platforms, offering betting opportunities on a wide range of sports and eSports events. The company has expanded rapidly in recent years and has proven to be an innovative player in the gaming industry.

The partnership between FaZe Clan and DraftKings is a significant step forward for both parties. FaZe Clan players wear DraftKings' logo on their jerseys, making the partnership visible in every tournament and live broadcast the team participates in. This will allow DraftKings to reach FaZe Clan's huge fan base while strengthening its brand in the eSports world.

It is claimed that this partnership agreement is one of the biggest in the history of e-sports. Although the exact financial details of the deal have not been disclosed, the scale of the collaboration and the market value of both parties suggest that this is an exceptionally valuable deal. This reflects the growing importance of e-sports and its appeal to large companies and investors.

Ninjas in Pyjamas & Betway

Ninjas in Pyjamas (NiP) is a Swedish e-sports organisation best known for its Counter-Strike: Global Offensive (CS:GO) team. NiP has been at the forefront of e-sports for many years and is known as one of the most successful and long-lasting CS:GO teams in the world. The organisation's history and heritage have made it one of the most respected names in eSports.

Betway is an internationally renowned casino that has expanded into eSports. It is one of the leading e-sports betting sites and is known for its active role in the e-sports community.

The partnership between NiP and Betway has been an important part of both brands' strategy. Through this partnership, the Betway logo is prominently displayed on NiP players' uniforms and has also been highlighted on the team's social media channels and outside of tournaments. This will allow Betway to reach NiP's broad fan base while strengthening its position in the eSports market.

It is common knowledge that such sponsorship deals are often worth millions of euros. The continued growth of e-sports and its large audience has made it attractive to large companies in the region. Although the details of the deals are not always made public, it is clear that a partnership such as NiP and Betway represents a significant investment and belief in the potential of e-sports.

ENCE & Rivalry

ENCE is a Finnish e-sports organisation, particularly known for its Counter-Strike: Global Offensive (CS:GO) team. ENCE has achieved international success and has emerged in recent years as one of the brightest stars in e-sports, especially in the Nordic countries. The team's achievements and fan loyalty have made it one of the best-known Finnish e-sports brands.

Rivalry is a betting and casino platform with a special focus on e-sports. The company offers betting opportunities on a wide range of eSports tournaments and events and has quickly established itself as one of the main players in its field.

The collaboration between ENCE and Rivalry reflects the growing commercial potential of eSports. The Rivalry logo is prominently displayed on ENCE players' uniforms and is highlighted in the team's marketing materials. In addition, ENCE actively promotes Rivalry on its social media channels, bringing more visibility and awareness to Rivalry's offerings.

As with many other sponsorship deals in e-sports, ENCE and Rivalry's cooperation is estimated to be in the millions of euros. Although exact figures are not often disclosed, the growing popularity of eSports and the marketing opportunities it offers make it an attractive investment for large companies. This cooperation is another example of how e-sports and betting have found each other and how both are benefiting from the value created by this cooperation.

Team Liquid & Unibet

Team Liquid is a globally renowned e-sports organisation that competes in a wide range of games and is one of the longest established and most respected players in the industry. The team has achieved success in many games and built a strong fan base around the world.

Unibet is an internationally renowned casino and betting site. The company has been in the betting market for decades and has expanded into eSports, seeing its growing potential.

The collaboration between Team Liquid and Unibet is a significant step for both parties. The deal is reportedly worth as much as $4 million per year, making it one of the largest sponsorship deals in e-sports. The partnership will see the Unibet logo prominently displayed on Team Liquid players' uniforms, as well as on the team's social media channels and other marketing materials.

This significant financial investment demonstrates the value that the eSports market is seen as bringing to the betting and casino industry. Unibet's investment in Team Liquid is not only a financial one, but also a strategic move to increase brand visibility and reach new customer groups through the growing popularity of e-sports.